Thousands of lives could be saved if a small part of Britain's highway maintenance budget was used to upgrade the substandard safety features on the road network.
That's according to the Road Safety Foundation, which claims that by instigating its ten-year programme now it would cost less than 10 per cent of the current budget to bring current safety flaws up to a reasonable levels.
In a report commissioned by the RAC Foundation, the organisation says the Highway Agency's figures reveal that as well as the cost in human lives, road accidents on trunk roads lose the nation up to £1.2 billion per year.
It claims that by gradually overhauling the highway network to include items such as missing safety fencing and addressing unsafe junction layouts significant savings can be made in the long term.
Professor Stephen Glaister, director of the RAC Foundation, says: "Given that Britons are more likely to die on the roads than in any other daily activity, this report should make us first angry, and then determined to act to see more lives saved – at little or no extra cost.