Someone at Porsche must have wet themselves when they realised that the tall, dark Australian chap who just wandered into the dealership was in fact Formula 1 star and all round nice guy, Mark Webber.
Clearly it didn't take long for marketing cogs to begin working, and as a result the Red Bull driver agreed to turn a few laps for the cameras at the manufacturer's Silverstone centre in his shiny new £170,000 911.
Quite a coup for Porsche you might think. But this kind of endorsement probably comes quite easy when you produce a car as formidable as the 620bhp 911 GT2 RS.
Click below to watch Webber scare a few Porsche fans witless.