McLaren has confirmed its flagship London dealership will be based at One Hyde Park in Knightsbridge.
Strategically located between Harvey Nichols and Harrods, the landmark development is due to be completed at the end of the year. Jardine Motors Group, McLaren Automotive's London dealer, has secured the largest ground floor retail unit for a high-profile showroom.
With McLaren's other UK dealerships to be based in Manchester and Birmingham, One Hyde Park will be the manufacturer's sole sales presence in the south, and is likely to be the busiest retailer of the new MP4-12C in Europe when it begins selling the supercar next year.
Christian Marti, McLaren Automotive's European Regional Director, said: "The McLaren London showroom at One Hyde Park will represent everything we strive for at McLaren: great attention to detail, form and function in its visual impact and atmosphere, and a focus on the customers' requirements."