Supermarket food for just 10p - but it's just past its best before date

Would you buy it?

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Woman choosing food in a supermarket

A supermarket chain is to start selling food beyond its "best before" date at just 10p a time in a ground-breaking attempt to cut waste.

From Monday shoppers at the Co-op's East Anglian stores will be able to buy the bargain-price products which are past their "best before" date, which relates to quality rather than safety.

East of England Co-op says the range of food products will be sold in 125 stores for 10p each. It estimates it will save two million tonnes of food from being wasted at its stores every year.

The cut-price items will include tinned goods, packets and dried food. Last year the Government found that a massive £16billion worth of food -- equivalent to £700 per household -- was wasted every year.

The latest move to slash waste, launched under the slogan The Co-op Guide to Dating, follows a three month trial in 14 branches.

Credits: IAIN BROWN

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Joint chief executive Roger Grosvenor told trade magazine The Grocer: "This is not a money making exercise, but a sensible move to reduce food waste and keep edible food in the food chain. "By selling perfectly edible food we can save 50,000 plus items every year that would otherwise have gone to waste.

"During our trial we found 10p items went within hours of being reduced, sometimes quicker. The majority of customers understand they are fine to eat."

See also: Five ways to reduce food waste and save money

See also: How fresh is the food on supermarket shelves?

It comes the day after Aldi announced it was giving away leftovers to anyone in need on Christmas Eve.

The budget supermarket says that on December 24, any leftovers will be free to good causes and those in need from 4pm, when it shuts up shop.

Aldi UK circulated a statement on social media urging charities and organisations to contact its head office to arrange collections from any one of its circa 520 local branches.

Aldi's notice says: "As our stores will shut at 4pm on Christmas Eve until the 27th of December, we will have a variety of good quality surplus food products that we wish to redistribute in support of less fortunate individuals and to prevent food going to waste.

"We are unfortunately unable to deliver products on locally, so it would be essential that your organisation is able to collect. We will expect the levels of food available to vary, however estimations of around 20-30 crates will be expected from each store.

"If you wish to collect all products available, we would therefore recommend providing a large car or van, or being prepared to make multiple journeys.

"However you are more than welcome to take as much of the products offered as you can use - you are not required to take all products.

"We would also ask to ensure that you bring appropriate collection containers (bags, crates, boxes, etc.) as we will only have a limited number of cardboard boxes potentially available for use."

Aldi says it will have fresh fruit and vegetables, meat, fish, bread and bakery products, as well as chilled goods, dairy items, desserts and ready meals free for anyone in need. All products will be in date by at least one day.

You might even fancy one of the supermarket's new salted caramel gammon joints? Erm.

People have been praising Aldi for what is undoubtedly a very good thing. To begin with, due to the notice coming from various sources, people questioned its validity. Aldi this morning confirmed to Mirror Online that the offer is legitimate.

Emma Mistletofi said: "Aldi have confirmed this is true, which is wonderful. Now, how many other big supermarkets will do the same and if not, why not?"

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