Already sold out in stores across the UK, its popularity is perhaps down to its concerningly human-like traits, wherein it responds to affection, falls asleep, giggles and talks and sounds like a dream.
While this sounds more creepy than cute to us, the doll is selling like hot cakes, and has been shortlisted by Argos as one of the top Christmas gifts for kids this 2017.
Get saving - the Luvabella is the new kid on the block this Christmas
But Luvabella doesn't come cheap. Costing £99.99, the dolls are suitable for all kids over three, and there's a choice between different genders and ethnicities.
More Luvabella dolls are expected to be in stores soon, here's a complete list of everywhere we've found stocking them:
- Amazon: £99.99 - apparently back in stock 24th September
- Argos: £99.99 - apparently back in stock 1st October
- Smyths: £99.99 - apparently back in stock 1st October
- The Entertainer: £99.99 - apparently back in stock 26th September
- Very: £99.99 - currently out of stock
Lots of people also already seem to be selling them on eBay for around £150, with some even reaching £250 - despite several of the doll actions being for pre-orders.
eBay states that you can't sell something as a pre-order on eBay unless it's set to arrive within 30 days.
The Luvabella doll can play peek-a-boo and giggle when tickled, and will react when you feed him/her or give them a soother.
Kids love to look after their own little ones - and this one is about as realistic as it gets
Although the Luvabella will set you back a whopping £100
This Saturday (16th September) there's only 100 days to go until Christmas, and research from American Express has found that 8.2 million Brits have already started their Christmas shopping.
It also found that on average, people spend £125 on their main presents - meaning that the Luvabella will fit snugly within budget for some lucky kids.
This article was originally published in the Liverpool Echo.