Backlash after Lidl removes Christian symbol from packaging

The supermarket have said they wish to remain 'religiously neutral'


Backlash against Lidl after they remove cross from packaging

Lidl is facing a backlash after airbrushing out Christian symbols from a range of Greek foods.

The budget supermarket removed crosses from white and blue packaging that features the famous Anastasis Church in Santorini, Greece.

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Lidl says it wants to remain "religiously neutral" – but has offended some shoppers by doing so. The imagery features on its 'Eridanous' range, which includes olive oil, moussaka, yoghurt, and gyros (kebab meat).


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Customers have been airing their dismay at Lidl's decision on the company's UK Facebook page after the move was picked up by Keep Talking Greece , which covers Greek news in English. Mainly, the products in question are sold across Europe, though Christian radio station Premier says some of those have been sold in the UK.

Daniel Novak wrote: "I'm highly disappointed in a company that is bending over to cater to specific people. Why are you hiding from the history?

"We are all to learn from history, removing it with Photoshop will cause the same mistakes of the past to be done over and over again."

And Daisy Matthews commented: "Why are you erasing the reality from a photo?

"If there were products from Hindu, Sikh, Jewish, or Muslim countries with their symbols depicted on there I wouldn't have a problem buying them.


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"As a Christian I feel really hurt, discriminated against, upset and disappointed that you have done this, if it is the case I won't be shopping at your store anymore."

Other customers noted that Lidl's Halal meat products appears to feature buildings with minarets, which is Islamic religious architecture.

Lidl UK told Mirror Online on Friday: "We have been selling our highly popular Eridanous own-label range in Lidl stores across Europe for over 10 years now, and in that time the design of the packaging has been through a number of updates.

"We are extremely sorry for any offence caused by the most recent artwork and would like to reassure our customers that this is not an intentional statement. In light of this we will ensure that all feedback is taken into consideration when redesigning future packaging."

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