The owner of a house near Silverstone has taken an unusual step to try and sell the property - mowing 'For sale' into the lawn in letters thirty feet high.
The £1.5 million home, called St Briavels, is just four miles from the Silverstone racing circuit, and the owner is hoping that his message will be seen by wealthy Formula One fans flying in by helicopter to watch the British Grand Prix.
"In order to capture this audience in the sky, the owner of St Briavels has mown 'for sale' into the lawn," Nick Rudge, from agent Savills, tells the Sun.
"It could well be that the house may appeal to someone travelling to the Grand Prix who is not necessarily looking for a home nearby but who recognises all that area has to offer."
The house, just four miles from the Silverstone circuit, sits in two acres of land and was built in 2005. It has six bedrooms and three bathrooms, with two reception rooms, and there's a large games/entertainment room with lovely views on the second floor.
The large kitchen is fitted out with bespoke units and granite worktops and the bright eating area has bi-fold doors opening on to a raised terrace.
Outside, there's a hot tub and Finnish barbeque hut with a fire pit, as well as a naturally fed pond and a small stream.
The agents are looking for offers over £1.5 million from any eagle-eyed Formula One fans.
And the 'For sale' sign is not the only message mowed into a lawn to be spotted this week.
The owner of a house in Sequim, in the US' Washington State, is so angry about a neighbour's 'ugly' garage extension that he's mown 'A-hole' into the grass, with an arrow pointing to the offending property.
He's apparently maintained the sign - which can be seen on Google Earth - for several years.