French fashion house Balenciaga has taken the unusual step of launching a new shopping bag - which bears a striking resemblance to the one you get for free when you shop with the brand. This bag, however, will set you back $1,100 (£870).
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The company describes it as a 'plain white leather tote', stamped 'Balenciaga' in the company's signature black font. It also has black leather handles and silver 'hardware'. It hasn't escaped people's notice, however, that on a casual first glance it looks like a bog standard paper carrier bag. As one Twitter user said, "That bag better come with $1,099 in side of it".
If you thought that would be enough to put people off the bag, however, then think again, because it has already sold out online - and you'll have to sign up to be notified when it's back in stock.
The fashion house seems to have spotted a gap in the market. It wasn't so long ago that it launched the designer bag that was the spitting image of the Ikea bag but cost £1,700 - and before that, its own version of a zippered laundry bag.
What next you might ask? A £2,000 shopping basket? Actually fashion insiders have already seen the next hilarious take on the 'it bag' from the brand. A leather version of a plastic shopping bag, and a high end version of a straw beach bag should hit the shelves in time for the Autumn/Winter season.
But what do you think? Would you buy one? Are you enjoying the joke? Or is there something vaguely distasteful about the whole thing?