Hotel Hell presenter Gordon Ramsay has been served up some bad news - his own £200-a-night 'townhouse' is £13 million in the red.
The controversial chef stars in a show which aims to iron out the flaws in struggling hotels.
But it may be worth a look closer to home judging by his upmarket York & Albany hotel and restaurant's latest accounts.
The figures for the firm behind it, Gordon Ramsay (York and Albany) Ltd, show it lost £882,000 last year.
That brings the total liabilities for the firm to £13 million over eight years. The money was said to be borrowing for investment around two years ago.
But the posh venue has also been voted a disappointing 651 out of the 1066 hotels in London on TripAdvisor. That compares with top hotels like The Goring and The Ritz and first placed Hotel 41.
The York & Albany has been voted 651 out of the 1066 hotels in London on TripAdvisor
Gordon's hotel compares so poorly amongst the capital's dozens of hotels that a string of budget places like Ibis and Travelodges are ranked higher.
Of the 297 reviews on TripAdvisor, 57 were average, with 37 rating it poor and 27 saying it was plain terrible.
Many have been left boiling mad by their experiences at the concern. Some took to the travel bible to tell him to take a dose of his own medicine.
One commented: "Ironic that Mr R is doing a programme called Hotel Hell. Mr R should start with his own place!
"Small dismal bog standard room, nothing like the ones on the website which boasts.
"The sink tap just spluttered cold water and the shower ran constantly cold.
"Breakfast was horrible ordered full English which appeared in about two minutes flat - obviously all pre-cooked and kept tepid while a choice of eggs was added - just nasty. Staff couldn't care less.
The upmarket townhouse in situated close to Regent's Park
"Wouldn't recommend and wouldn't go back - even with an offer very poor value for money."
The chef has starred in Hotel Hell on Channel 4.
And the publicity warns: "Gordon Ramsay travels across the USA visiting struggling hotels, motels and bed and breakfasts, attempting to fix their problems and turn the troubled establishments around."
The fiery businessman, 50, never fails to tell failing hotel owners that he knows the business inside out because he runs his own establishment.
Close to Regent's Park, the hotel website boasts: "Located between the tranquility of Regent's Park and lively Camden, the York and Albany is stylish and sociable townhouse.
"With nine gorgeously appointed bedrooms and suites, and easy access to central London and attractions, it makes an ideal place to enjoy a leisurely escape, a city shopping break or home from home for business."
Last year, a spokesman for the star stressed that guest feedback was welcomed and taken seriously 'across all our properties'.
He added: "The York & Albany enjoys a strong online rating with the majority of TripAdvisor reviews having rated it as either 'Excellent' or 'Very Good'."
Ramsay is seen on TV sorting out other hotel businesses, but he may need to look closer to home
Ramsay lost a court battle over his personal liability for the £640,000 rent on the business.
The chef's own 'kitchen nightmare' stemmed from a bitter dispute with his estranged father-in-law Christopher Hutcheson, who was chief executive of his businesses until he was forced out in 2010.
Hutcheson was jailed for six months last week for hacking company computers to steal information during a high-profile dispute with the celebrity chef.
Sources close to Ramsay insisted the £13 million shown as liabilities in the accounts was cash earmarked for investment in his long term financial plans.
The financial results for the hotel show the onerous impact of the £640,000-a-year rent on the York & Albany's results.
But a spokeswoman for Gordon Ramsay Holdings said: "Overall the group is performing well and returned profits in the latest financial year."