Popular discount shop Poundland have been left red-faced after customers pointed out a simple grammar error on one of their products.
The decorative sign reads: "DREAMS. Believe what you can and your half way there."
Eagle-eyed shoppers have been quick to raise an issue with the company online thanks to the obviously incorrect spelling of 'your'.
Twitter user Bek, said: "Oh @Poundland, go back to school and learn the basics of grammar"
Meanwhile another user went so far as to bemoan the state of education saying: "Surely you at least need an English Language GCSE to create your products. This grammar is offensive."
According to The Sun, spokesperson for the company said: "It seems we've been so preoccupied believing in our dreams that we missed this grammatical error.
"Thanks to all the smart cookies out there who brought this to our attention – you'll be pleased to know that we've been busy brushing up our skills with spelling and grammar books from our in-store collection."
This isn't the first time the shop has been embarrassed publicly thanks to a mistake.
Back in December last year the chain was called out by six-year-old Maisie Hastings from Norfolk for a pretty basic spelling error.
Maisie helpfully pointed out that they had in fact misspelled one of the most popular words around Christmas time - 'mistletoe'.
Sharon, Maisie's mum, confirmed that the store had offered to refund them and promised to send Maisie some treats too.
Poundland aren't the only victims of grammatical and spelling errors either - high-street fashion chain Topshop has also fallen foul of the grammar police.
The store released a tshirt earlier in the year with the slogan 'it's not you it's me' around the neckline.
The only issue was that the writing contained no punctuation, with missing apostrophes and a missing comma too.
One Twitter user said: "Accidental typo? Or a clever way to help customers repel unwanted romantic advances from grammar buffs like us?"
Who knows - maybe it was all a marketing ploy for publicity!