Fashionistas are renowned for having a beady eye for detail.
Then again, plenty of people are able to spot a grammar or punctuation gaffe from a mile away.
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Now, grammar and fashion have collided in what's becoming a bit of an embarrassing faux pas for Topshop.
At first glance, this t-shirt from the popular store is a perfectly nice, pale pink top.
If you take a closer look at the slogan running around the neck, however, you'll notice something is amiss.
"It's not you, it's me."
The t-shirt sports that well-known break-up cliché.
Innocent typo? Or cunning marketing ploy?
However, the slogan has been emblazoned on the top minus two crucial components - the apostrophes in "it's" - meaning it says "its not you its me."
Plenty of people aren't impressed with the error and, as you'd expect, the great British public have not been shy about pointing it out.
That said, the gaffe has not eradicated the appeal of the t-shirt, as it's been reported to already be out of stock.
A couple of people have managed to see a positive side to the typo.
One response on Twitter said: "Accidental typo ? Or a clever way to help customers repel unwanted romantic advances from grammar buffs like us?"
Another woman added: "Excited to teach the importance of apostrophes while wearing this shirt!"
That's / thats the spirit.