Spicer Green Jewellers in North Carolina has astonished locals with a poster advert reading: "Sometimes, it's OK to throw rocks at girls." The poster features a number of gem stones, and the jeweller has said it was meant to be a fun play on words, but not everyone is convinced it's 'fun'.
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On Twitter, the reaction was swift and, in many cases, damning. One user wrote: "Hey Spicer Green, it's never cool to make light of domestic abuse or violence." Another added: "Is this supposed to be humorous because you think violence against women is funny?" Chelsea Clinton even added her view that: "Talking about hitting girls is never funny. Ever."
The jewellers responded with an apology, saying: "Please accept our apologies. We do not condone violence of any kind toward any being. We are humble enough to realise when we make a mistake." It added that it was "deeply saddened that it offended anyone." It also said that it would take the poster down.
It's not the first time a company has been in trouble for making light of violence against women. In June last year, Fox apologised for an X-Men Apocalypse poster, featuring Jennifer Lawrence being choked by Oscar Isaac - after commentators spoke out about the morality of using violence against women to advertise a film.
During Halloween 2015, Poundland removed a poster of a black silhouette of a man holding a knife in both lands, leaning over a cowering woman, after knife crime campaigners accused it of glorifying knife crime. The chain apologised for any offence caused.
Perhaps most controversially, it was reported last year that the Punch and Judy show on Barry Island in South Wales was banned by the town council for trivialising domestic violence.
But what do you think? Are these posters and shows offensive? Let us know in the comments.