Scarlett Moffatt is said to be 'made for life' after being crowned being crowned Queen of the jungle in I'm A Celebrity Get Me Out Of Here.
The 26-year-old star of Gogglebox charmed the nation to walk away with the reality TV title ahead of campmates Joel Dommett and Larry Lamb.
But that's not her only prize: she's now appearing on Saturday Night Takeaway along with Ant and Dec; has helped co-host the National Television Awards; and is said to have a job lined up on a new Channel 4 show called The Comedy Project.
All in all, her success has been estimated to have set her up for £1 million in earnings. But has the programme been so kind to the other winners? We look at five winners who have seen their fortunes soar after the show.
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There must be something about being a Geordie - 2015's winner, Vicky Pattison has also seen her career blossom since finishing her stint in the jungle. The 29-year-old Geordie Shore star was picked to present Celebrity spin-off show 'I'm a Celebrity... Get Me Out of Here!: Extra Camp' alongside Joe Swash and Chris Ramsey. She's also appeared regularly on ITV panel shows, including Loose Women and the Xtra Factor.
After taking part in I'm A Celebrity in 2006, Myleene Klass saw a remarkable turnaround in her fortunes. She landed a highly paid contract with Marks & Spencer shortly after her win, and has recently been signed up for a Littlewoods campaign. She's now believed to be worth £11 million.
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Former England spin bowler Phil Tufnell got a whole new career after winning the show in 2003. He's captained A Question of Sport, taken part in Strictly Come Dancing and appeared in everything from The One Show to The Jump. He's also written several books on cricket and two autobiographies.
Mark Wright had recently quit The Only Way Is Essex when he entered the jungle in 2011, and was determined to change his bad boy image. He succeeded, and has since established a more solid TV career. He presents Take Me Out: The Gossip and Dengineers, hosts his own radio show on Heart Radio and models for sports giant Umbro. He's now believed to be worth £4 million.
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Ferne McCann says herself that appearing on I'm A Celebrity transformed her career, helping her get rid of the bitchy reputation she'd gained on The Only Way Is Essex. Viewers saw a kinder side to Ferne, and her television career has now taken off; she now works as a showbiz correspondent for This Morning.