The Boots £1 Monday meal deal is being scrapped

O2 customers will no longer be able to get their hands on a cheap lunch

Boots is scrapping its meal deal

You might have thought, given the lunch-based earthquake that ensued when Sainsbury's meddled with its £3 meal deal, brands would have learned. But no.

The Boots £1 meal deal, which arrives every Monday thanks to O2's Priority Moments, is being scrapped. These are dark times. Dark, emotional times.

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Boots' meal deal is popular even without the £1 offer. It has its own Twitter account, while on the now cult-like Meal Deal Talk Facebook page, it's held in high esteem. Many regard the £3 combination lunch to be the best on the high street.

So for O2 customers, securing a sandwich, snack, and drink for £1 on what's probably the least enjoyable day of the week has come as a shock.

O2 announced the move today.

People are shocked. It's all gone wrong.

The mobile provider did tell customers to look out for new deals, however. The £1 deal ends on February 20, but the company said it will "explore and introduce" other incentives.

What's more, while Boots has gone, consumers will still be able to go to WHSmith, Upper Crust, Pumpkin, and Ritazza to bag themselves an economical lunch.

But Boots, it seems, will be greatly missed. One fan said the culling was the "end of an era", while another added, "Tis a dark dark day".

Is there any hope?

An O2 spokeswoman said: "We constantly review all the deals available on Priority which gives our customers access to some great offers that help them to save money.

"Customers can still enjoy access to other £1 lunch offers on Mondays by checking out the latest deals through the Priority app (subject to availability)."

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