Canny shoppers are flocking to a website that offers high-end fashion from the likes of Zara, Topshop and River Island for just a fiver an item.
Like the bricks-and-mortar store TK Maxx, Everything5pounds.com buys up unsold stock - but then sells everything for the same low price. Delivery costs from £3.95.
"We have built excellent relationships with manufacturers worldwide who are able to offer us high street stock at a reasonable price," the company says.
"In our commitment to deliver the best customer satisfaction, we keep our profit margins low and our quality high."
What to look out for when shopping online
The amount of new stock appearing on the site varies enormously, but 'there is always something', the company says.
New arrivals on the website today include a beaded lace maxi dress, ankle boots and a men's trench coat, all at the same £5 price. Some items, such as a black encrusted dress, look as if they cost at least twenty times as much.
However, there is just one catch - at least for label queens. All identifying tags have been removed or blacked out, so that customers can't take them back to the original store for a refund; this means you won't know where the piece originally came from.
Retailers include Next, M&S, Topshop, Zara, River Island, Asos and Debenhams - but also Primark, where the piece might not have cost much more than a fiver in the first place.
However, a little searching of retailer's websites will often reveal the truth.
If you do find you regret your purchase, you can return it - although you'll have to pay the postage.
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MoneySavingExpert (MSE) says the site has generally received good feedback, and it has a score of eight out of ten on Trustpilot.
And, today, MSE has a special code - MEGA5MSE - giving customers free delivery and 5% off, meaning all items cost just £4.75.
"We were sent a sample of products and it all looked decent for £4.75, including shoes from a popular 'mystery' high street retailer," says MSE. "But it's no surprise it sent a sample of its better products."