Most older people have felt discriminated against by a prospective employer because of their age, a new study shows.
Research by totaljobs revealed that few 55 to 64-year-olds believed their age was an advantage when applying for a job.
A survey of almost 700 people in the age group found that two-thirds raised age discrimination even though they spent more time preparing for an interview than younger candidates.
John Salt, group sales director of totaljobs, said: "In a candidate-led market where businesses continue to create new jobs, there's no reason for employers to miss out on talent.
"But our research shows that age discrimination, whether conscious or unconscious, still exists and is still an issue affecting many jobseekers.
"Older generations bring with them a wealth of experience and knowledge.
"In many cases, candidates with more experience tend to be more confident and able to creatively problem solve based on both the life and work experiences they have dealt with over the years."
Employment Minister Damian Hinds said: "Older workers can bring decades of valuable knowledge and experience to the workplace and employers have a huge amount to gain by recognising that.
"There are now more over-50s in employment than ever before, which is great news, but we must keep up this momentum as our population ages.
"I want to see more employers supporting older workers and taking full advantage of the benefits they bring to their business and our economy."