The Apple iPhone 7 and iPhone 7 Plus - the latest must-have phones - are now available to buy.
They will be featured on the Apple website for purchase outright, as well as through major providers such as Vodafone, EE, Three and O2.
But like all the company's gadgets, they don't come cheap: there's a starting price of £599 for the 32GB model and an eye-watering £919 for the iPhone 7 Plus 256GB.
So where can you get the best deal?
Money-saving website Voucherbox.co.uk has checked out the best deals with the top network providers, and concluded that it's much cheaper to buy the phone outright.
An iPhone 7 with 32GB storage costs £599 directly from Apple, whereas a 24-month contract with EE, for example, will see customers paying £1,202 altogether – more than twice the value of the handset.
The best value provider is Three, with a 24-month contract costing £37 per month - adding up to £1,037 in total.
And there are good deals to be had by buying a SIM-only package. With 02, for example, these start at £5 a month, adding just £120 over 24 months to the £599 purchase price.
The new phone isn't markedly different from previous models.
There's a new pressure-sensitive home button, meaning fewer technical glitches and greater ease-of-use. Water-resistance has been upgraded to the international protection standard IP67 - something many accident-prone users have been waiting for - and two new colors have been introduced, Black and Jet Black.
Meanwhile, the new camera boasts dual telephoto and wide-angle lenses.
However, the most-discussed feature is the loss of the 3.5mm headphone jack, meaning users will want to invest in a pair of £159 AirPod wireless headphones.
So far, the move has not been popular, and CEO Tim Cook has even been forced to insist that the earbuds won't fall out of peoples' ears, even when they're dancing.