Sometimes there just aren't enough hours in the day to get everything done - let alone to pop to the off licence when it's all finished for a celebratory bottle of something. Fortunately one shop owner has come up with a solution. He's using a clever combination of time travel and optimism to open for 25-hours-a day.
Aaron Feton spotted the off licence with opening hours that would make Dr Who proud. He took a snap of the shop in Ball's Pond Road in Dalston, and uploaded it to Facebook, commenting: "Glad to see the laws of time and physics being ignored to provide excellent customer service."
Fellow fans of unusual signage suggested a few potential explanations. One highlighted that it might be specifically referring to the day when the clocks go back. Another pointed out that it wasn't claiming to open for 25 hours in a row, so perhaps this was their weekly hours. Another responded: "Maybe they're going for a post Brexit timescale. Scr*w the EU and their 24-hour days!"
However, plenty were willing to buy the time-travel explanations - with one suggesting they keep their eyes peeled for Sir Isaac Newton popping in for a bottle of cider.
There are plenty of people around the country having fun with shop signage, and thanks to the internet, we get to see some of the best. Ten of our favourites include:
1. The cafe sign that read: "No Hipsters!! Don't be coming in here with your hairy faces, your vegan diets, your tiny feet, and your sawdust bedding! No wait... hamsters... no hamsters!"
2. The pub with a sign saying: "Fat people are harder to kidnap. Stay safe. Eat lots here."
3. The bar with a chalkboard quote: "'Trust me, you can dance.' - Vodka"
4. The off licence with the sign reading: "Technically speaking alcohol is a solution".
5. The bar advertising "3D tinder".
6. The bar sign that says: "Alcohol! Because no great story started with someone eating salad."
7. The butcher with a sign reading: "Roses are red, bacon is red, poems are hard, bacon."
8. The bar with a sign saying: "Soup of the day... whisky".
9. The bar advertising "Free beer, topless bartenders and false advertising."
10. The cafe with the sign: "Unattended children will be given an espresso and a free kitten."
The question is whether any of these signs do more than liven up the internet. Would they help tempt you into a shop or bar? Let us know in the comments.