Private jets no longer just for super rich

Jet Smarter is being called the UBER of private jets. The app offers seats for as little as £100 one-way.

It's client base varies from businessmen to celebrities, and some like, rap artist Jay-Z and the Saudi Royal family, are investing millions of dollars in the company.

Tom Engelhard, GM Jet Smarter, said: "We're membership based. We do sell memberships, once you pay, these services are for free.

The membership will set you back $10,000 annually, plus a one-time fee of $5,000 for signing up...

That gives you access to all the jet shuttle flights in 170 countries around the world, and thousands of flights a day.

The more you use it, the cheaper your flights, Engelhard added: "Let's say you want to have one of our jet shuttles like the one we're on here, which goes from London to Ibiza you click on the jet shuttle, you click and you see our schedule. Once you choose your date, you pick as many seats as you want, your seats are for free, click on it bookings done."

When charter companies reposition aircraft to pick up passengers, the plane flies empty, and waiting on the tarmac could cost thousands...

Jet Smarter allows members to TAP into a database and make use of an already-scheduled flight.

"We're making use of inefficiencies, in the industry, like the empty lags, that fly empty anyway, they're flying empty, so why not put someone on it," says Engelhard.

Rivals like Victor, Private Fly and Ubair are all in the mobile marketplace... vying for a piece of the industry.

So getting things right will be KEY for offering smarter service, which means the sky's the limit...