Investors are flocking to snap up the Royal Mint's gold amid the wider turbulence from the vote to quit the EU.
The Royal Mint has reported seeing a spike on Friday in purchases of its gold products across its business - with its bullion trading website www.royalmintbullion.com seeing a 550% surge in visitors compared with Thursday.
The precious metal is seen as a safe haven investment and the Mint had previously reported seeing a growing appetite for gold in the days leading up to the referendum.
By 11am, the number of new accounts opened on the Mint's bullion trading website was up by nearly 200% compared with the whole of Thursday.
The Royal Mint said its Signature Gold service, which allows people to purchase fractions of gold bars starting at around £20, has been particularly popular, with sales up by 100% by 11am on Friday compared with the whole of Thursday.