Ryanair vows to keep fares low as it 'improves customer experience'

Low-cost airline Ryanair has announced a number of initiatives which it claims will improve the experience of its passengers.

The measures include launching a new fare to give extra benefits to leisure passengers, improving its mobile app and cutting prices further.

Travellers will also be able to leave feedback on their flight, which the airline said will lead to future enhancements.

The plans will be implemented over the next 12 month as part of the third year of the no-frills airline's Always Getting Better programme.

Ryanair's chief marketing officer Kenny Jacobs told a press conference in Dublin: "The continued drive to improve our customer experience has been reflected in the record passenger numbers and load factors we have had over the past two years, and we are pleased to launch year three of our Always Getting Better programme.

"While year one and two were about fixing the areas customers didn't like and improving the existing offering, year three will be about digital acceleration and innovation, particularly through our Ryanair Labs digital developments.

"The one thing that won't change will be our low fares, and we'll continue to offer the biggest and best choice of destinations, with the most on-time flights and a fantastic onboard experience, as we grow our fleet, traffic and routes."