Homer Simpson's favourite beer to go into production

Duff Beer will hit shelves in Chile this week with plans for South America and Europe next year

Homer Simpson's favourite beer to go into production

Fans of long-running TV show 'The Simpsons' will be pleased to hear that Homer Simpson's favourite beer is set to hit the shelves in real life.

It has been announced by 21st Century Fox that Duff Beer will be on sale in Chile as of this week and there are also plans for it to be rolled out in South America and Europe as well.

According to the Telegraph, the production company has been selling the Simpson's beer at theme parks but not commercially until now.

The president of Fox's consumer products, Jeffrey Godsick, told the Wall Street Journal: "I think there's potential to have Duff everywhere in the world."

Adding: "Once you see enough piracy, you are faced with two choices, one is deciding to fight it, and the other is deciding to go out [into the market] with it."

Godsick has also confirmed that Duff beer will be a standalone brand and there won't be any joint advertising with characters from the show.

This won't be the first time Duff has hit the market though as fake versions of the cartoon beer have been put on sale before. In 1996 Fox was forced to sue Australian brewers for manufacturing the beer brand without their permission.

According to Rolling Stone magazine the iconic cartoon beer is named after Guns N' Roses bassist, Duff McKagan.

It's thought that the cartoon's producer's even requested his permission before naming the brand.

Speaking about the fictional beer in 2012 McKagan said: "I just thought cool, they wanna use my name and boom, The Simpsons was born. Yeah, if I had a nickel for every time... but it's fine."

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