Aldi named best supermarket by Which?

Aldi has been crowned the UK's best supermarket for the fourth time in this year's Which? awards.

With the awards given to the businesses that are most focused on the needs of their customers, the discount supermarket beat off competition from high-end rivals such as Ocado and Waitrose.

It previously won the title in 2009, 2012 and 2013. And this has already been a good year for the company in terms of recognition: it recently scooped 25 gold and silver medals in The Grocer Own Label Awards, as well as being named Convenience Retailer of the Year at this year's Marine Stewardship Council UK Awards.

"Winning this award is an absolute privilege and recognises our ongoing ability to help UK shoppers save money without compromise. We've worked hard to show shoppers the true meaning of value, proving to them that they can have the very best quality without having to pay high prices," says Matthew Barnes, chief executive officer for Aldi UK and Ireland.

"Our business is built on championing what matters most to them, whether that's locally sourced British products, consistently low prices and great taste and quality."

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Volkswagen was named as the best car manufacturer for the first time this year. Every one of its cars tested this year rated highly, and Which? says it's had plenty of feedback from consumers on the helpfulness and knowledgeability of the company's staff.

Sony, which has shown a big improvement, had another first too, named Best Audio-Visual Brand against stiff competition, thanks to numerous Best Buy products across a number of categories.

Some smaller businesses made the cut too. For the second year running, the award for Best Telecoms Services Provider has gone to giffgaff, rated highly for offering customers unlocked phones, handset and service charge separation and no charge for 0800 numbers.
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Trusted Trader of the Year Award was won by South London Heating for its excellent customer reviews.

Delivery companies aren't known for offering great customer service, but DPD has been singled out for a special award this year, thanks to a 'huge' customer satisfaction score.

"A Which? Award is our way of recognising the businesses that share our ideals and offer products and services that improve their customers' lives," says Which? group chief executive Peter Vicary-Smith.

"Good businesses can truly be consumer champions. By treating customers fairly, businesses will be rewarded for their efforts with more confident consumers helping to drive growth in the economy."

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