Amazon selling child-only tablet for £119

Amazon Fire HD Kids Edition has gone on sale today

Updated: 
Undated handout photo issued by Amazon of their new Fire HD Kids Edition, a tablet aimed specifically at children, with content that can be entirely controlled by parents, which Amazon has launched. PRESS ASSOCIATION Photo. Issue date: Wednesday June 3, 2015. The tablet has gone on sale in the UK today starting at £119, and includes a two-year guarantee that means if anything happens to it, it can be traded in for free and replaced. See PA story TECHNOLOGY Amazon. Photo credit should read: Amazon/PA WireNOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.

Amazon has launched a new tablet aimed specifically at children, with content that can be entirely controlled by parents.

The new Amazon Fire HD Kids Edition has gone on sale in the UK today starting at £119, and includes a two-year guarantee that means if anything happens to it, it can be traded in for free and replaced.

"Despite best intentions, kids break things" says the firm, who have also given the tablet a robust coloured case to help further protect it from harm.

The device is based on the Fire HD 6 tablet launched last year, but with a new, child-friendly interface.

Get Amazon vouchers and discounts on AOL Deals

Jorrit Van der Meulen, the firm's vice president of devices in the EU, said: "With the two-year, no-questions-asked, worry-free guarantee, and Fire for Kids parental controls, parents can rest assured that the device is well protected and that they'll never be surprised by a bill, unwanted ads or social media posts."

The settings give parents the power to control not only the apps children can access, but the amount of time the tablet is used.

They will also be able to set a time the device powers off; potentially removing the "just 10 more minutes" catchphrase from children's vocabularies come bedtime.

Alternatively, access can be based on time; for example limiting a younger user to one hour of games a day, or done by a reward scheme, with an hour of reading or educational content able to unlock entertainment features.

Amazon says the new device also comes with a year's subscription to the Fire for Kids service - an archive of apps, games, books and other content that can be downloaded for no additional cost. At the end of the first year, a £1.99 monthly subscription fee per child comes into effect.

To offset access to all this content, Amazon has ring-fenced the Kids Edition so that it operates within its own ecosystem, free of universal web access and potential harmful or sensitive content.

The launch comes off the back of new Ofcom research last week that found that more than 70% of children aged between five and 15 in the UK had access to a tablet by the end of last year.

Amazon Deliveries to Your Car Trunk Is Now a Real Thing, in Germany

Read more on AOL Money:

Loophole in Amazon £20 minimum order

Get Amazon vouchers and discounts on AOL Deals

Morrisons brings back staffed express checkouts