Lidl matches Waitrose in blind taste test

Budget supermarkets beat pricier rivals in many categories

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Discount Stores Aldi And Lidl Increase Their Popularity

Discount store Lidl has done as well as posh nosh specialist Waitrose in a mass blind-tasting of indulgent Christmas foods.

BBC Good Food compared more than 240 festive treats from 11 supermarkets and both won three categories.

Fellow discounter Aldi won two of the 30 gongs on offer across six categories, the same as Tesco. Marks & Spencer and Sainsbury's topped the list with four each.

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Gillian Carter, editor of BBC Good Food, said: "It's fascinating to see such a spread of winners, and reveals the impact that the budget supermarkets are having on the bigger, more established names."

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Judges were impressed by Lidl's £2.65 Best Smoked Salmon, the "stand-out favourite" £7.99 Christmas Pudding and its £3.99 Panettone which "tears apart beautifully".

Aldi was praised for its £7.99 Pheasant for two and the "sweet, fruity and moreish" £4.99 Fruity Stollen.

There were three wins each for Morrisons and the Co-op.

The blind-tasting was carried out for BBC Good Food's Christmas Edition, which is out today.

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