Tesco unveils customer diet service

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%VIRTUAL-SkimlinksPromo%Tesco is launching a diet service for customers with personalised eating plans and a new range of calorie-controlled meals.

The grocery giant is initially creating "my fit lifestyle" zones in 50 stores across London and on its website, where customers will find five colour-coded bands ranging from 100 to 500 calories to allow them to match products to their personal plans.

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