1 in 7 Britons hasn't paid full price in last three months

%VIRTUAL-SkimlinksPromo%New research has revealed that as many as 1 in 7 bargain hunting Brits hasn't paid full price for any new item they have purchased in the last three months.

Food items, clothing and electronics were the most likely items to be bought for a discounted price and Debenhams, Tesco, BHS and Matalan were revealed as the retailers in which shoppers were most likely to pick up a bargain.