Supermarket giant Tesco will launch an own-brand smartphone this year, as well as a new version of the Hudl tablet.
Chief executive Philip Clarke told the BBC that the success of the company's Hudl tablet and the growth of digital consumption had led the retailer to add to its technology line with a Hudl smartphone and Hudl 2 tablet device.
"The opportunity in multi-channel retailing, in online retailing, is what led us to develop the Hudl tablet, and we've now sold 550,000 I think. Hudl 2 is coming out in September and there's going to be a Hudl phone by the end of the year."
Mr Clarke said that the new devices would come with all of Tesco's digital services built-in, and that because of the growth of apps and online shopping this was a natural step for the company.
"All (the devices are) going to come loaded with the Tesco services - Blinkbox, the trilogy of music, movies and books that's just launched, grocery home shopping, Tesco Direct, F&F Clothing and our bank account launches in June or July, and that'll be on the smartphone too."
A Tesco spokesman said the device would run on the Android operating system, and be benchmarked against other high-end smartphones on the market, but the company could not yet confirm a price or list of the device's specifications.
A host of high street retailers have launched their own tablet devices over the last year, looking to cash in on the smartphone and mobile device revolution. Retailer Aldi announced earlier this year that it was relaunching its LifeTab, which originally sold out in less than 24 hours when it went on sale for £80 in December last year. Argos also moved into the market with the MyTablet device.
A report by research firm eMarketer in October found that tablets had now reached a third of the UK population, and more than 20 million of us use them on a regular basis.
Because of the move into the market by retailers like Tesco, eMarketer found that more than half the population would be using a tablet by 2017.