Amazon hooks up with Twitter for easier shopping

Emma Woollacott
Updated
BluebirdCreative image #: 77378519License type: Royalty-freePhotographer: ImagezooCollection: ImagezooAnimal, Flying, I
BluebirdCreative image #: 77378519License type: Royalty-freePhotographer: ImagezooCollection: ImagezooAnimal, Flying, I

Amazon has signed a deal with Twitter allowing users to add items to their shopping cart without leaving the social media site.

To enable the service, users will first need to link their Amazon and Twitter accounts, which can be done here. Then, when they see a tweet containing a link to an Amazon product from a friend, brand or celebrity, they can simply tweet "#AmazonBasket" ("#AmazonCart" in the US) in reply. This adds the item to the user's Amazon shopping cart - although the user will still need to go to the Amazon site to complete the purchase and pay.

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