More than four out five Brits (82%) avoid calling banks, insurers, utility firms and other service providers because of high call charges and nearly half (44%) have been stung with a high bill after a phone call.
Almost three-quarters (73%) of people left waiting on the phone to a service provider said they would hang-up knowing they were being charged a high-rate for the phone call. Others would hang-up and contact the company through free alternatives, such as email or via social media (39%).
That's according to research from TSB bank, which claims to be the first to ditch the premium rate 0845 numbers. But it admits it still has a problem; more than nine out of ten (94%) of Brits don't realise that its new 0345 number would be covered buy inclusive minutes for both landlines and mobiles. More than one in three (35%) have never heard of 0345 numbers.
The TSB research found that 64% of people claim to check what phone numbers are included in their call plan before calling a service provider and 79% would be more likely to choose a bank knowing they can call them for free.