Jason Manford was 30 minutes late for a gig in Lincoln on Saturday. And rather than citing stardom and the right to keep his fans waiting as long as he liked, he took to Facebook, apologised, and encouraged the 800-strong audience to help themselves to a drink from him while they waited.
The whole round cost him £3,500, and qualifies as one of the best-ever celebrity responses to running late.
Manford took to Facebook while he was stuck in the car. His first comment revealed how the frustration was building. He said: "So annoying!!! There's some temporary traffic signals on the A628 over the Pennines which means I've been stuck in traffic for nearly two hours!! Show in Lincoln will start at 8pm tonight instead of 7.30! Nightmare!"
As the show was due to start, he updated his status with: "Lincoln, I'll be there in 25 minutes, go to the bar and get yourself a drink. I've spoke to the staff and bought you all a drink each to relieve the boredom till I arrive with my show! (Don't be ordering doubles you cheeky bastards!)"
After the show, he went back to Facebook, and posted a photo of the bar receipt - with a total of £3532.40. He added: "Seemed like a good idea to offer a free drink for 800 people because of the late start! But if it happens again I'll be adding Kopparberg to the banned list of drinks!" So far more than 20,000 people have 'liked' this photo.
ReactionComments from those who were there revealed that it went down well. One said: "Excellent night all the same Jason, I don't think anyone minded you being late!" Meanwhile another added: "He went down a storm it was a lovely gesture. Lincoln loves you Mr Manford."
The story then hit the media, and garnered such a response that Manford took to Facebook again to point out: "I probably won't get this much press coverage when I die! #Britsloveafreepint"
Even controversial commentator Katie Hopkins got in on the act, tweeting: "Lovely Jason Manford buys everyone a drink for running 40 mins late. Good lad. Bieber could learn a thing or two."
Less impressive responsesJustin Bieber, by contrast, didn't win a huge number of fans after turning up on stage in London two hours late earlier this month. He took to Twitter to claim that technically he was only 45 minutes late because there were meant to have been other acts on stage before him, and blaming technical difficulties. He added: "i was 40 min late to stage. there is no excuse for that and I apologize for anyone we upset. However it was great show and Im proud of that."
In February it was Katie Perry's turn. She was attending the Moschino fashion show in Milan, and guests had to wait 50 minutes for her to show up and take her place on the front row. On arrival she took to the stage for photos and was booed by members of the audience.
In May last year Rihanna made fans in Boston wait for three hours. She appeared on stage without an explanation for her lateness and was promptly booed. After the show she seemed not to have noticed, and tweeted: ""#BOSTON I will never forget this night!!! I truly have deeper love for you now!!! Thank you for making it extra special!! #DWT."
Last August Beyonce was booed at the V Festival after arriving just 20 minutes late. It hadn't helped that fans were waiting in the wind and the rain late on the Saturday night for the star.
And Nicki Minaj has taken being late to an impressive level - arriving 13 minutes late for the first live show of American Idol last year and missing the start of the show.