Ministers resist payday loan ad ban

Press Association
Updated
Payday Loans sign glows in green neon on a black background
Payday Loans sign glows in green neon on a black background

%VIRTUAL-SkimlinksPromo%Ministers have declined to back MPs' calls for a ban on payday loan adverts on children's television despite admitting there had been a "concerning" rise in the number being viewed by youngsters.

The Business, Innovation and Skills (BIS) Committee recommended pulling the plug on such promotion after hearing fears that the next generation was being "groomed" towards such borrowing.

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