Brand 'worth more than moon trips'

%VIRTUAL-SkimlinksPromo%Apple's brand value is more than the total cost of running the Apollo Space programme, according to a new report by a branding agency.

Brand Finance identified that the maker of the iPhone and iPad has a value of 104.7bn US dollars (£64.6bn); nearly double that of its closest rival on the list, Google. Apple came top of a list of 500 companies, also finishing ahead of the likes of Amazon, Microsoft and Coca-Cola.