Apple has lowered the price of its fourth-generation iPad, hours after confirming a lower-cost version of the iPhone 5c.
The iPad with Retina display is now on sale on the Apple online store at a starting price of £329, making it the cheapest 9-inch tablet the California company has on sale, despite it being one of the newest versions.
This sees the iPad with Retina display replace the iPad 2, which was released in 2011.
In the first quarter of this year, Apple sold a record 26 million iPads, and this price reduction could drive further sales of older generations of the tablet.
Philip Schiller, Apple's senior vice-president of of worldwide marketing said: "The iPad line sets the gold standard in mobile computing and all iPads have access to the largest and best ecosystem of more than 500,000 iPad-optimised apps from the App Store."