Dyson is releasing a "near silent" update to its bladeless fan that it claims is quieter than a buzzing mosquito.
The British company says its new Air Multiplier fan is up to 75% quieter than the original model, released in 2009, after a team of 65 Dyson engineers reduced the turbulence of high velocity air.
The fan is the first Dyson machine to include a Helmholtz cavity in the base to eliminate tones of 1,000Hz, similar to the frequency of the noise produced by the wing beat of mosquitoes.
Dyson's engineers found that the frequency that most irritated users of its previous fans was 1,000Hz, making their goal for it to be "totally inaudible" from the new model.
A Helmholtz cavity catches sound waves travelling through the machine. When air is forced into the Helmholtz, the pressure inside increases. These sound waves are then bounced within the cavity, dissipating the sound and in turn improving the tone of the machine.
Engineers developing the new model passed UV paint through the machine's loop to chart and optimise airflow, with the aim of reducing noise.
The bladeless fan, which has proved to be one of Dyson's most successful and profitable inventions, works by using a brushless motor in the base to draw air in and feed it into the circular tube.
Dyson said it invested £40 million into its newest fans, spending almost £1.5 million every week on research and development in 2012.
The various sizes of the new fan cost between £220 and £300 and weigh between 7.3lb and 15lb.
Sir James Dyson said: "By reducing air turbulence and using ingenious, simple engineering principles like a Helmholtz cavity, Dyson engineers have targeted tones and reduced sound volume, making quiet fans with powerful airflow."
Wiltshire-based Dyson, which employs more than 3,600 staff worldwide, was founded in 1992 and now sells machines, including vacuum cleaners and hand dryers, in more than 50 markets.