Undated handout photo issued by Red Tractor of their new logo. The food industry is stepping up efforts to reassure shoppers about the origin of their meat in the wake of last year's horsemeat scandal by launching the Red Tractor logo on ready meals. PRESS ASSOCIATION Photo. Issue date: Sunday February 23, 2014. The distinctive red logo, introduced 14 years ago, is only carried on food products that reach certain standards of animal welfare and can be traced back to British farms. See PA story CONSUMER ReadyMeals. Photo credit should read: Red Tractor/PA WireNOTE TO EDITORS: This handout photo may only be used in for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
%VIRTUAL-SkimlinksPromo%The food industry is stepping up efforts to reassure shoppers about the origin of their meat in the wake of last year's horsemeat scandal by launching a Red Tractor logo on ready meals.
The distinctive red logo, introduced 14 years ago, is only carried on food products that reach certain standards of animal welfare and can be traced back to British farms.
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