£10k on 'motivational weightloss texts': money well spent?

Sarah Coles
Updated
Fat man holding a measuring tape. Weight Loss.
Fat man holding a measuring tape. Weight Loss.

Stoke-on-Trent Council is set to spend £10,000 on a programme intended to motivate people to lose weight. The scheme will send a text message to participants every day, designed to encourage them to adopt healthier habits. So far 500 people have signed up to the scheme.

But can this be money well spent?%VIRTUAL-SkimlinksPromo%

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