Which supermarket wine won a top international award?

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Morrisons' Alsace Gewurztraminer 2012

Wine-lovers looking to pick out their Christmas tipple should head to Morrisons this year, where an own-brand white wine costing £7.99 has won a gold medal in the prestigious International Wine Challenge.

The Alsace Gewurztraminer 2012 was the only supermarket gold medal winner this year; but Sainsbury's, ASDA and Marks and Spencer all received silver medals for own-brand wines.


Sainsbury's won a trio of gongs, for its £9.99 Taste The Difference Vintage Cava, its £9.99 Taste the Difference Riesling 2013 and its £7.99 Fairtrade Sauvignon Blanc 2013. ASDA's Extra Special Marques del Norte Rioja Reserva 2009, costing 8.50, was also awarded a silver medal.

But it's Marks and Spencer that ran away with the most awards, gaining silver medals for 22 wines - including four sparkling wines and three champagnes - as well as bronze medals for 23 more.

"We've discovered some tremendous wines during this brand new tranche for the 2014 season," says Charles Metcalfe, co-chairman of the International Wine Challenge.

"It's great that such good value, high quality wines are readily available at supermarkets, and if shoppers see the IWC sticker on a bottle they can instantly trust the quality of the wine inside. The quality of supermarket wines is improving year on year, and these medal winners will be an instant hit with consumers."

The gold medal is an endorsement of Morrisons' recent relaunch of its own-label alcoholic drinks. In October, it unveiled a new range of 148 wines, along with ales, ciders and spirits. It's now bottling wine in the UK for the first time, allowing it greater flexibility with the range.

Wine experts frequently recommend supermarket own-brands, as they tend to represent good-quality wines snapped up as and when they become available. They are generally considered to be much better value for money than so-called special offers, which are often misleading about the true value of a wine.

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