It's a fairly disturbing thing to do once - let alone twice, but a Brazilian student who hit the headlines last year for auctioning off her virginity is at it again.
So what's going on?
First auctionCatarina Migliorini, a 21-year-old Brazilian student, first sold her virginity in October last year in an auction set up by an Australian documentary-maker. She garnered worldwide media attention when her virginity was sold for $780,000 to a Japanese millionaire.
However, according to the Metro, she says that the money never came through, and that the deal was never consummated. Postmedia news reported that she was supposed to meet the winning bidder in a restaurant, but they never met because he didn't match his description and she grew suspicious.
She doesn't go into much detail about the deal and why it failed to materialise, but she says on her website that she will reveal all the details in the book she is writing - which should be an eye-opener.
Second auctionThe attention she got from the first auction gave her an idea, however. She received worldwide media coverage and even appeared in the Argentine and Brazilian editions of Playboy, which made her decide to cash in on the publicity and auction herself off for real.
She has set up a site, Virginswanted2.com, and is hoping for bids of at least $100,000. However, at the moment, with 18 days to go, she hasn't received any bids.
DesperateMigliorini is sadly not the only woman who has taken such a desperate step. Earlier this month a Russian 18-year-old sold her virginity on an auction site for £18,000. Russian police say they will not investigate because no laws have been broken. It apparently does not fit their description of prostitution.
In Germany prostitution is legal, so an 18-year-old Romanian-born student was able to auction her virginity online for £8,800 in 2009. However, because prostitution is so heavily taxed in the country she was thought only to have been left with half the money.
This bizarre approach would be illegal in many parts of the world. In the UK its not illegal to sell your virginity, but it is illegal to advertise sexual services - which any online auction would fall foul of.
In the US it is illegal in most states, but because it's legal in Nevada, a 22-year-old based there was allowed to auction off her virginity in a US-wide auction. Local and federal police said she wasn't breaking any laws, although reports stated that the deal later fell through.
The question is whether this is an alarming and disturbing trend, which needs to be legislated against and stamped out in order to protect vulnerable young girls: or whether it's just a 21st century approach to the oldest profession in the world.