Celebrity baking guru joins up with Poundland

Poundland has made the unexpected step into the world of celebrity endorsements. It is teaming up with Jane Asher to launch a range of exclusive bakeware in the spring. Asher has written a number of baking cook books, and has a successful party cakes business, where her creations can cost hundreds of pounds.

So why has she made the leap to the budget end, and why did Poundland choose her?
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