How that 'half-price' bottle of wine may be nothing of the sort

Major supermarkets are ramping up the cost of wine, simply so that they can later reduce it and claim it's a bargain, new research shows.

Stores including Tesco, Sainsburys and Asda are offering 'zig-zag' pricing, meaning that so-called half-price wine is often in reality more expensive than it was a few months earlier, price comparison site Mysupermarket has found.

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