Website used 'fear' of ill-health

A private health insurance comparison website has been ordered to remove negative references to the NHS used as an "appeal to fear" to sell the policies.

Bestmedicalcover.co.uk included a page headed "Your 3-Step Guide to Avoid the NHS Crisis," and said: "The most recent report by NHS England medical director, Professor Sir Bruce Keogh, highlighted the staggering 13,000 deaths that occurred between just 14 NHS sites since 2005.
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