Half the country is united in excitement over the birth of the Royal Baby - and has been glued to footage of the outside of a hospital door for weeks. The other half couldn't care less. However, we have the clincher, the thing that could persuade everyone that the Royal Baby is a force for good.
All sorts of companies are using it as an excuse to give us something for free.
The official freebieOf course, there's the official freebie that we ought to start with. Anyone born on the same day as the royal baby can claim a commemorative silver penny from the royal mint. You can claim yours from Facebook.com/theroyalmint.
The clever freebie'Third in Line' get Royal Treatment: Virgin Atlantic is celebrating the Royal Baby by giving the 'Royal treatment' to the passenger third in the line to check-in for each of its flights from London and Gatwick. They will get a free pass to the Clubhouse - normally reserved for Upper Class passengers - for them and their party. The airline said they can celebrate in their own way- from getting a Kate-inspired blow dry through to wetting the baby's head over a glass of champagne.
The funny freebieFree Royal Gala apples: Mysupermarket.co.uk was one of the first to get in on the act, offering a bag of free apples to all shoppers using the site for 48 hours (Until midday on Thursday). You just add the bag of apples (one per user) to your weekly shop and they will refund your Paypal account via cashback for the cost of the apples.
The boozy freebieThe Slug and Lettuce chain is offering two for the price of one on Kir Royale or glasses of Prosecco until 4 August, just visit the site and input your details to get a voucher.
The discount/freebie combinationHotel Chocolat is offering everyone free chocolate and a glass of Prosecco, plus a 10% discount all day tomorrow to celebrate the birth. If you can't make it to a store for your freebies, you can get the discount online by using the code ROYAL10.
The barking mad discountLondon Midland trains is offering a 8% discount on thousands of off-peak tickets, in recognition of the fact that the Royal Baby weighed 8lbs.
The baby discountsA large number of stores are using this as a way to generate sales, by offering discounts
bambinodirect.co.uk is offering 5% for Tuesday if you use the code PRINCE
Mimijumi baby bottles is offering 25% off if you visit its Facebook page and suggest a baby name.