News Corp reveals new company logo

News Corp has unveiled a friendlier-looking logo for the publishing division as it prepared to split the struggling newspaper and book unit from its TV and movie business by the end of June.

The unveiling, at a one-day meeting with investors in New York, followed the company's recent disclosure to securities regulators that the publishing unit would book an impairment charge of up to 1.4 billion US dollars this quarter before being spun off as a separate, publicly traded company.%VIRTUAL-SkimlinksPromo%