Chanel knows how to respond to an international financial crisis: by launching an astonishingly expensive perfume. In fact, the Grand Extrait will be the most expensive perfume the fashion house has ever sold.
So what does it cost, and how does it compare to other lavishly expensive trinkets?
The scentThe perfume is apparently Chanel No. 5 - the same stuff you can snap up for just over £60. However, it's in a fancy new bottle which will cost £2,732.24 - which far outstrips the most expensive perfume it sold before then - at £1,366.12.
The bottle was apparently made in a mold and placed in a hand-made case. Chanel expects it to quickly become a desirable collectible. Presumably at that price, you wouldn't want to actually wear the stuff.
How does it compare?It's a crazy price, but it's far from the craziest. The most expensive perfume in the world is said to be a bottle of DKNY Golden Delicious Perfume, in an egg shaped diamond and gold bottle, and weighing in at an astonishing $1 million. It was made by a celebrity jeweller to echo the mass-produced perfume of the same name, and is currently on tour to promote the brand around the world.
Then you'd need the most expensive necklace in the world, valued at $55 million by Guinness World Records. It features the largest internally flawless diamond ever graded - along with 35 round diamonds, 27 pear-shaped diamonds, and an assortment of other diamonds in various shapes and sizes.
But then again there's the risk that it makes the rest of your outfit look dowdy, so you'd have to get the world's most expensive pair of women's shoes - made by Kathryn Wilson and costing $418,000.
And then you're going to need a shirt woven out of pure gold to set it all off nicely. Fortunately, Datta Phuge, an Indian businessman, has already paved the way for this trend, paying £162,000 for a shirt made out of gold.
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