Iron Maiden frontman, Bruce Dickinson has added to his eclectic list of pursuits by launching his own beer. The Iron Maiden beer is called Trooper - after one of the band's songs - and will be launched on 9 May.
But why has he done it, and will it be a success?
The beerThe beer is the result of a collaboration between Iron Maiden and Stockport brewery Robinsons. It is a traditional cask beer, which the brewer describes as having 'true depth of character and flavour'. It is 4.7% alcohol, and features the band's mascot Eddie on the label.
Bruce Dickinson said: "I'm a lifelong fan of traditional English ale; I thought I'd died and gone to heaven when we were asked to create our own beer. I have to say that I was very nervous: Robinsons are the only people I have had to audition for in 30 years. Their magic has been to create the alchemical wedding of flavour and texture that is Trooper. I love it."
It's another string to Dickinson's bow - to add to the fact he is an Olympic-standard fencer (who was once asked to join the British team), an airline pilot (who once ran his own airline), a novelist, the man behind an aircraft maintenance business Cardiff Aviation, and he's off on another grueling world tour.
Will it sell?So far it looks like it's set to be a massive success. According to the Daily Mail stores in 100 countries are stocking the beer, and 300,000 pints have been pre-ordered. Meanwhile, the Telegraph reports that the brewery has had to start operating six days a week - and doubled production.
It wouldn't be the first time a musician has hit the high notes with a commercial spin-off.
Perhaps the most famous is Dr Dre, the American rapper and producer who has had enormous success with his Beats headphones - launched in 2006. He sold 51% of the brand to HTC for a reported $300 million, and his share of the profit was $100 million. It made him America's 26th richest celebrity last year - according to Forbes.
Then there's Britney Spears and her incredible perfumery success - with fragrances including Elizabeth Arden's Curious, Fantasy, Believe, Radiance - and any number of spin-offs from each fragrance. She is said to have sold more than a billions bottles of perfume worldwide.
There are also a number of musicians who have put their names to alcoholic beverages. Perhaps the most unexpected is Marilyn Manson's Mansinthe - his brand of absinthe, or Pharrell William's Qream - a fruity cream liqueur which is apparently not only a drink but a useful cupcake ingredient
So will Trooper join the heady heights of Beats, or find a quirkier kind of success like Qream? What do you think?