Domino's rolls out more stores


Pizza delivery firm Domino's has said the UK's appetite for takeaway food should help it generate 1,500 new jobs this year.

With annual profits up by 11% to £46.7 million, Domino's said it expects to roll out more franchise-run stores as part of a drive for around 1,200 outlets.

It sold 61 million pizzas last year but estimates it only serves on average 19% of UK households, presenting the brand with a "huge growth opportunity".

More than half of sales are now online, with 56% of UK customers ordering takeaway pizzas over the internet, compared to 44% a year earlier.

In one recent week the group said it had a dozen stores receiving over 80% of their delivered sales online, and said an increasing number of customers were using mobile phones to order a pizza.

The group holds the master franchise to own, operate and franchise Domino's Pizza outlets in the UK, Ireland, Switzerland and Germany, having opened its first UK store in Luton in 1985.

Its UK franchisees opened 57 new shops - taking the total to 727 - with the average number of stores for each franchisee at 6.3, compared to 5.7 the previous year.

Like-for-like sales at the group's 612 "mature" shops jumped 5% last year, but the group said sales growth had slowed to 1.6% in the first seven weeks of this year as the snow and icy conditions forced 498 shops to shut.

New products - such as BBQ and Mexican stuffed crust bases, triple chocolate and toffee apple cookies and pork bite side orders - accounted for 14% of sales.

Domino's acquired the German franchise in April 2011 and said it now had 18 shops in the country, with like-for-like sales at its two earliest Berlin shops up 19.3% and 24.1% last year.

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