BSkyB sports channels daily deal: good value?


Premiership football

Sky Sports divides many households. One person may think it's well worth paying for sports coverage, while the other may think they are forking out £42.50 for access to the sports channels (and get a host of other channels which they don't particularly want), when there are really only a few unmissable matches a season.

Now there's a new solution, as Sky has announced a transformation in its subscription services, with the option to buy sports packages for single day only. So would you do it?


The broadcaster said in its latest report that it will make all six sports channels available for a single day - even if you don't have any other Sky services or a Sky box. If you have a TV that is connected to the internet (like a smart TV) or you're happy to watch on your PC or iPad, all you have to do is pay £9.99 a day, and there's no commitment.

It's part of Sky's Now TV pay-as-you-go service, which has shaken up a subscription service that for so long has relied on big sports matches in order to get people to sign up for the full package.

It makes logical sense for the firm. It has a pay-as-you-go offering, because this is the way that much of our media consumption is moving. Its traditional business is static, but its download business is booming. Now it has extended the offering to sports fans, who may not be able to afford a full subscription, but don't want to miss out on certain matches.

But does it make sense for you?

Essentially it all depends on how often you really want to watch sporting fixtures. If you only ever want to watch your own football team play league matches then you're likely to spend just under £400 a year - compared to £510 for a full subscription.

If you want to watch all the Formula 1 (just the races) then you'll pay just under £200: if you want to watch the practice sessions too that'll still only come to £400, which again is a clear saving.

If you like to watch a bit of sport on a Saturday all year round then you should break even (which is presumably why they picked this particular price point).

If you only really want to watch the big fixtures, national games, and finals, then you could stand to save substantially.

However, if you are a die-hard fan of all sports, and can be found watching pre-season friendlies, or cup ties between two teams you wouldn't know where to find on a map of the UK, then all is lost. There's nothing to be saved from the new tariff, and you will have to sign up to spending £510 a year on your sporting obsession.

It may mean you don't ever have the cash to go out - but then again you probably don't have time or inclination to either.

But what do you think? Does this service appeal? Let us know in the comments.