The company behind the Sunday People has confirmed it is in talks with investors over plans to revamp the tabloid newspaper.
Trinity Mirror, which also publishes the Daily Mirror and Sunday Mirror, is understood to have been approached by a consortium led by former Sunday Express editor Sue Douglas, which wants to invest £10 million in the title and rename it the News of the People.
The newspaper would be redesigned using a similar font and masthead to former News International title the News of the World, which was closed in 2011 following the phone-hacking scandal, according to The Guardian.
Trinity Mirror confirmed it had been approached by investors expressing an interest in working with the group.
It said: "Discussions are at a very preliminary stage and there is nothing further to report."
According to the reports, the consortium would take a majority stake in the Sunday People.
The talks come after Trinity Mirror recently struck a deal with the owner of the Daily Mail to take a 20% stake in a new local newspaper company.
The venture - Local World Limited - will comprise the regional paper assets of Daily Mail & General Trust and Iliffe News & Media, which owns the Cambridge News.
Most recent circulation figures for the Sunday People show the title averaged 428,406 copies each issue between November 26 and December 30 last year, according to the Audit Bureau of Circulations.