How to spot a fake TripAdvisor review

So, are you enjoying the summer of sport, wanting to get along to an event or two, thinking of booking a restaurant or hotel and make an event of it? Then watch out. If you use the many social media review sites you might find yourself reading something deliberately biased. A hotel group in Ireland was recently caught considering putting false reviews on TripAdvisor and you can see from the article the fuss that caused, even when it didn't get as far as the site itself.